Overcoming Corporate Rigidities in the Dynamic Chinese Market Harvard Case Solution & Analysis

Companies often bring what they believed in and used in the past when they invest in the rapidly growing Chinese market, where changing environmental conditions often make existing beliefs and practices does not matter. Over-generalizing from past situations can be a source of corporate rigidity, which results in the inability of the company to anticipate the rapid changes that require evolution in its existing systems, products, and market orientation. Companies must overcome corporate rigidity, if in response to the tremendous opportunities in China in a timely manner. In our study, we have identified four different corporate rigidity, rigidity of thinking, strategic rigidity, stiffness and rigidity of operational HRM-managers to help identify and assess the impact of the rigidity of their business to China. We offer four practical strategies for overcoming the four types of corporate rigidity. "Hide
on Shenxue Li, All Easterby-Smith, Marjorie Lyles Source: Business Horizons 9 pages. Publication Date: November 15, 2008. Prod. #: BH300-PDF-ENG

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