John Parsons, senior vice president with the Mission Federal Credit Union in San Diego, required to decide whether to recommend for an initiative from an associate of the credit union's board of directors to open a student-run division in an municipal district of San Diego.
Mission Federal Credit Union Case Solution
Such a branch will be the ground-breaking-the first student-run credit union branch in the country open to the universal community-and it would fit with the Mission Federal's general benevolent prognosis, would be an example of social entrepreneurship and strategic philanthropy, and would have other advantages. Although it would be found in a place far from present members, would take money away from other philanthropic efforts supported by long term board members and give it to an attempt proposed by a new and aggressive board member, along with other problems. Also, the branch would become fiscally profitable just in the long run, if ever. Parsons needed to determine just how much he believed in this job.
PUBLICATION DATE: October 01, 2010 PRODUCT #: NA0113-PDF-ENG
This is just an excerpt. This case is about STRATEGY & EXECUTION
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