The case investigates the similarities and differences between social networking efforts implemented by Nissan and by Tata Motors to stimulate sales for models of their cars in India. Both campaigns made extensive utilization of Facebook. Students are tasked with evaluating both of their efforts when it comes to their fit with the communicating aims of each company and their effectiveness on various metrics.
Marketing the Nissan Micra and Tata Nano Using Social Media Case Study Solution
The case includes links to other video material and ads. Even though the case is written to be used on individual basis, additionally, it would work nicely in combination with the "Positioning the Tata Nano (A) and (B)" cases.
PUBLICATION DATE: November 20, 2012 PRODUCT #: KEL774-PDF-ENG
This is just an excerpt. This case is about SALES & MARKETING
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