Marketing Plan Development Harvard Case Solution & Analysis

This note describes in detail the process by which data are gathered as well as the components of a marketing plan and the strategy is developed.

Marketing Plan Development Case Study Solution

Its objective will be to create a sense of subject and purpose in how one goes about the marketing plan development process and to help in the gathering of data that can become part of the written strategy.

PUBLICATION DATE: August 11, 2013 PRODUCT #: UV6731-HCB-ENG

This is just an excerpt. This case is about SALES & MARKETING

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