Marketing HBS Case Solutions

Singapore Airlines: Customer Service Innovation Case Solution The board members at Singapore Airlines’ (SIA) must determine whether to cancel the enactment of the new lie-flat seats in business class after the effects of the global downturn on the travel sector in September 2001. SIA was considered a gold standard airline for its creative customer service […]

Share Our Strength and American Express: Developing Marketing Alliances (B) Case Solution Analyzes different decision options facing SOS associated with the establishment of promoting ventures with American Express (AMEX) and Restaurants Unlimited, Inc. (RUI). The unique coalitions include two corporate sponsorship choices, Taste of the Country (TOTN) and Dine Across America (DAA), and one cause-related marketing […]

Share Our Strength and American Express: Developing Marketing Alliances (A) Case Solution Analyzes various choices confronted by SOS associated with the establishment of promoting ventures with American Express (AMEX) and Restaurants Unlimited, Inc. (RUI). This case provides history and background of SOS from its beginning in 1984. Additionally details the organization’s first crucial fundraising occasion, TOTN. […]

American Basketball League: The Last Chapter Case Solution The case on ABL sheds light on its demise during December 1998. Furthermore, it reviews the League’s attendance, television action, and competitive positioning versus the Women’s National Basketball Association (WNBA). In conjunction with earlier cases on the ABL and the WNBA, pupils are requested to assess the reasons […]

Beijing Mirror Corp. Case Solution The information publisher, Morning Star, is contemplating alternative strategies for expanding its subscriber base and increasing its sales. Possible strategies include licensing Morningstar’s performance ratings to fund complexes, and tailoring advice for the defined contribution pension fund market. This article gives a scenario regarding where to understand the mutual funds in […]