Marketing HBS Case Solutions

Doing Better at Doing Good: When, Why, and How Consumers Respond to Corporate Social Initiatives Case Solution Although firms are allocating substantial resources to corporate social responsibility (CSR) initiatives, insights into the best formula, execution, and effectiveness estimate of CSR strategies are now rare. In contrast to the straightforward, monotonic relationships between CSR and consumer purchase […]

Amway in China (A): A New Business Model Case Solution Amway is a large manufacturer of household products that uses the direct selling strategy. The business was established in the late 1940s and over the years , still using direct selling, branched into the United Kingdom, Europe, and Japan. With this worldwide success, it expanded further, into […]

Avalon Information Services, Inc. Case Solution The Security Assessment Council of Avalon Relevant information Provider should decide on methods to capture concerns voiced by its retail industry grocery store clients about the personal privacy of client records gathered via Avalon’s point-of-sale details selection program. One customer is providing which Avalon embrace a device mandating customers […]

Analyzing Consumer Perceptions Case Solution This article sheds light onthe perceptual mapping techniques in a nontechnical way. The process is useful for the characterization of the construction of the marketplace. This. article focuses on thealternate approaches, reveals how the maps can be used in advertising decision making, and presents cases of each. This is just an […]

PhD Project: The Marketing of Business School Faculty Diversity (A) Case Solution Analyzes the situation facing a group of representatives. The consensus in these assemblies was that attempts should be made by augmenting the supply of minority doctoral students in company to raise the variety of minority business school faculty. The various variables theorized to lead […]