Marketing HBS Case Solutions

Emergence of Default Swap Index Products Case Solution With JPMorgan, Morgan Stanley partnered up in April 2003 to co-market and co-design a suite of credit indices. Their first product, named TRAC X, was a portfolio of underlying, single-name, credit default swaps. In early 2004, Lisa Watkinson was the worldwide merchandise manager and the executive director at […]

Germania Fluggesellschaft mbH (A) Case Solution The students operated game-theoretic investigations as they analyzed the scenario of Germania Fluggesellschaft MBH at the start of its first scheduled flight service on the Frankfurt-Berlin course in the autumn of 2001. Entry into this marketplace will leadGermania into direct competition with Deutsche Lufthansa AG, which now holds a monopoly […]

Boston Fights Drugs, Video Case Solution This article comprises of a set piece of 4 advertisements that belonged to the focus-group research study carried out through Boston Fights Drugs. PUBLICATION DATE: July 12, 1993 This is just an excerpt. This case is about SALES & MARKETING

Germania Fluggesellschaft mbH (B) Case Solution Case A is focused on this article as well as it comprises of a ready-made rough idea of the opponents’ payoff matrices. This is just an excerpt. This case is about  SALES & MARKETING PUBLICATION DATE: January 05, 2004

Choosing the Right Green Marketing Strategy Case Solution Green marketing hasn’t lived up to visions and the hopes of activists and many supervisors. For instance, when consumers are compelled to make tradeoffs between product characteristics or helping the surroundings, the surroundings virtually never wins. And the understanding has also hurt hopes for eco-friendly products that such […]