Amway in China (A): A New Business Model Case Solution
Amway is a large manufacturer of household products that uses the direct selling strategy. The business was established in the late 1940s and over the years , still using direct selling, branched into the United Kingdom, Europe, and Japan. With this worldwide success, it expanded further, into the Chinese marketplace. However, the firm must look at its strategy after the Chinese government enforces regulations on the direct marketing business model.
This is just an excerpt. This case is about SALES & MARKETING
PUBLICATION DATE: July 13, 2004
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