Analyzing Consumer Perceptions Harvard Case Solution & Analysis

Analyzing Consumer Perceptions Case Solution

This article sheds light onthe perceptual mapping techniques in a nontechnical way. The process is useful for the characterization of the construction of the marketplace.
This. article focuses on thealternate approaches, reveals how the maps can be used in advertising decision making, and presents cases of each.

This is just an excerpt. This case is about SALES & MARKETING

PUBLICATION DATE: March 16, 1999

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