Marketing HBS Case Solutions

AnswerDash (Abridged) Case Solution This is just an excerpt. This case is about SALES & MARKETING PUBLICATION DATE: August 28, 2016 It is 2014 and AnswerDash, a start-up backed by equity capital, has actually not seen the prevalent adoption of their online self-service client assistance option that they were anticipating based upon early success in assisting […]

Angie’s List: Ratings Pioneer Turns 20 Case Solution This is just an excerpt. This case is about  SALES & MARKETING PUBLICATION DATE: September 03, 2016 In 1995, prior to individuals “googled” or “yelped,” Angela Hicks (HBS, 2000) was developing her Angie’s List as a pioneer in the build-up and dissemination of customer ranking info. Hicks […]

Nexa: Maruti Suzuki’s Premium Dealership Network Case Solution This is just an excerpt. This case is about SALES & MARKETING PUBLICATION DATE: September 21, 2016 In July 2015, the biggest auto business in India, Maruti Suzuki India Limited (MSIL), took the effort to enhance its market infiltration in a specific classification of the automobile market-the premium […]

Kaps Ice Cream: Should It Enter the Premium Segment? Case Solution This is just an excerpt. This case is about SALES & MARKETING PUBLICATION DATE: September 15, 2016 On November 1, 2015, the 4 creators of Kaps Foods India Private Limited (Kaps) welcomed external organisation specialists to a company technique conference. They thought that the market […]

Jiaduobao: Transferring Brand Associations from Wang Laoji Case Solution This is just an excerpt. This case is about SALES & MARKETING PUBLICATION DATE: September 15, 2016 With an abundant history extending back to the 19th century, Wang Laoji organic tea was among the most popular drinks in China. The tea was offered in a green-box variation […]