University of California, Berkeley-Haas set. The case scenario goes in detail about a brand that had established itself in a small number of groups using a certain target and is trying to appeal to a broader target and grow into other categories.
The main focus of the case is on the expansion of Annie into the frozen pizza category; nevertheless the longer-term focus is on planned expansion into the capacity to expand the appeal of the brand to a more mainstream objective as well as other classes.
PUBLICATION DATE: March 03, 2014 PRODUCT #: B5801-PDF-ENG
This is just an excerpt. This case is about SALES & MARKETING
Related Case Solutions & Analyses:
Bundy Asia Pacific–China Strategy
Mavens & Moguls: Creating a New Business Model
WPP–Integrating Icons to Leverage Knowledge
VMWare Cloud Foundry
Hidesign: Leather Heritage or Lifestyle Brand?
Mountain Equipment Co-op: The Private Label Strategy
Scholtes Waterservices
Sustainability at Tetra Pak: Recycling Post-Consumer Cartons
A User-Centred Approach to Public Services (B)
Vanguard Group Television Commercials, Video
