Greening Transportation in the Supply Chain Harvard Case Solution & Analysis

The country's largest corporations have got a bump on the road of their way to factoring sustainability into their choice of transport. Despite pressure from customers and investors, and the prospect evervolatile energy costs, only 9% of the Fortune 500 companies include environmental targets in their public filings. The study of these 44 companies shows some of the best practices that can help your business go the distance, in the end, working with its partners to rethink their entire transport infrastructure. Companies must demonstrate three different levels of integration before they can insert the reduction of greenhouse gas emissions in their strategies of transport: the creation of a basis (recognizing the problem), change in the internal practices of the company (an environmentally aware culture) and affect the supply chain practices (such as better use of a vehicle, or a more efficient routing). Within these categories, the tactics should be measured on a carefully calibrated indicators that can monitor both environmental and financial progress. As employees begin to adapt their solutions to new priorities, such as by selecting a video instead of traveling executives should apply such a success story, the strengthening of institutional preferences. "Hide
by Susan Golicic, Courtney Boerstler, Lisa M Ellram Source: MIT Sloan Management Review 11 pages. Publication Date: January 1, 2010. Prod. #: SMR338-PDF-ENG

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