Major League Soccer–1996-98: Now Later…Never Harvard Case Solution & Analysis

Major League Soccer (MLS) has come to the U.S. "major league" sports arena. This is considered their first few years. Students should identify the main business model MLS in a changing fan taking football in the United States. The comparison should be made based on the experience of North American Soccer League. Students should assess the progress made by number in each of his early seasons. Several new (1998) issues for MLS are included for further discussion of the student. The main question is, MLS can be successful in the long term. "Hide
by Stephen A. Greyser, Kirk Goldman Source: Harvard Business School 11 pages. Publication Date: December 16, 1998. Prod. #: 599023-PDF-ENG

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