Extending an Electronic Trade Network to Sustain Competitive Advantage Harvard Case Solution & Analysis

Tradelink strategies are discussed to expand their network of e-commerce with neighboring countries. Focuses on the creation of the alliance strategy, determining value, which can be obtained by integrating the cross-country trade networks, and the transition from a quasi-government organization one that market. At the expiry of the franchise at the end of 2003, Tradelink had to solve three problems: how to maintain Tradelink customer loyalty? How can it ensure the continued growth and maintain its leadership in the formation of e-commerce developments in Hong Kong and beyond? and what is the relevance and value of having a Pan-Asia e-commerce Alliance? In 2001, Tradelink was user base over 53,000 companies. "Hide
by Ali F. Farhoomand, Pauline Ng, Michelle Ng Source: University of Hong Kong, 8 pages. Publication Date: November 9, 2001. Prod. #: HKU157-PDF-ENG

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