Macromedia Inc.-Weaving Dreams of Global Markets and New Technologies Harvard Case Solution & Analysis

In 2000, DreamWeaver, banner software company Macromedia product has reached the market share of 80% of professional web developers in the U.S.. With the saturation of the U.S. market, Macromedia decided to reach for a large share in the international market. Manufacturers Macromedia decision struggled with several choices. Do they have to add new features to version DreamWeaver they currently support? If they start to Korean or Chinese version? Or they have to develop a version of DreamWeaver, to support one of the new wireless platforms? The case provides a wealth of information about the product development process in Macromedia Dreamweaver and product architecture in the background to this decision. "Hide
by Kamalini Ramdas, Christian Terwiesch, Chris Lehmbeck Source: Darden School of Business 25 pages. Publication Date: Mar 08, 2001. Prod. #: UV3482-PDF-ENG

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