Teleco Inc. (Teleco), an established telecom conglomerate with a significant position in the Canadian wireless company, had engaged M2 to plan its digital media spending strategy for the coming quarter.
M2 Universal Communications Case Study Solution
The vice president at M2 would need to help Teleco decide on the perfect investment strategy for its $1.5 million digital media advertising budget and wondered how this would influence M2's tactical recommendations.
PUBLICATION DATE: October 08, 2009 PRODUCT #: 909E13-HCB-ENG
This is just an excerpt. This case is about TECHNOLOGY & OPERATIONS
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