Provides the tools and methodologies that allow to predict the demand for innovative products. Basic Bass model - the theory behind it and how to determine its parameters. Provides a detailed example of how to use the Bass model for forecasting the demand for satellite radio. Also covers how to integrate marketing variables and competition, as well as evaluating the impact of these factors on the adoption and diffusion of innovation. Finally, we show how to construct forecasts early when sales data are available through data-driven prediction models. "Hide
by Elie Ofek 17 pages. Publication Date: February 15, 2005. Prod. #: 505062-PDF-ENG
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