Explores the challenges and opportunities for strategic integration into LVMH, global, luxury brand, based in Paris. The company consists of existing and newly developed brand of luxury goods, such as clothing, leather goods, watches, wine, and liquor, and fragrances, which she produced and sold in countries around the world. Includes in-depth interviews with key decision makers LVMH. "Hide
by Robert A. Burgelman, Frederico-Antonio, Philip Meza Source: Stanford Graduate School of Business 33 pages. Publication Date: March 17, 2004. Prod. #: SM123-PDF-ENG
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