Boston Fights Drugs (B): Converting Research to Action Harvard Case Solution & Analysis

Describes the results of advertising pre-test, as described in (A) case. The group must now decide how to implement their findings for maximum impact. "Hide
by V. Kasturi Rangan, Jennifer Lawrence Source: Harvard Business School 12 pages. Publication Date: October 30, 1987. Prod. #: 588032-PDF-ENG

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