Marketing to China’s Youth: A Cultural Transformation Perspective Harvard Case Solution & Analysis

Marketing to China's Youth: A Cultural Transformation Perspective Case Solution

Being over 400 million and increasing, the youth would have the power to determine the future inclinations and trends of the nation's consumer market.

Therefore, they represent enormous market opportunities for foreign companies. How significant is this dynamic market? Are the appeals outweighed by the challenges? And how best can marketers appeal to these more daring, more individualistic, more "Westernized" young Chinese consumers?

PUBLICATION DATE: November 15, 2004 PRODUCT #: BH110-PDF-ENG

This is just an excerpt. This case is about SALES & MARKETING

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