Bharti Airtel (B) Harvard Case Solution & Analysis

Case B presents the diverse strategies to the students that Airtel has pursued to become one of the very profitable wireless telecommunications firms on the planet, regardless of the fact that it operates in among the poorest nations on Earth.

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Airtel altered the industry by moving away from such standard metrics as Average Revenue Per User (ARPU) and has employed alternative measurements for success. It's also relied heavily on outsourcing non-core functions and designed unique Value-Added Services (VAS) for its diverse customer base. The case asks students while growing quickly how Airtel can maintain its culture of innovation. How will it be able to stay entrepreneurial agile, and flexible in the surface of the essential standardization that is crucial.

PUBLICATION DATE: December 19, 2011 PRODUCT #: W88C64-PDF-ENG

This is just an excerpt. This case is about TECHNOLOGY & OPERATIONS

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