L'Oreal's strategy is the "trickle-down" technology for a long time with high-end outlets like department stores to mass market, such as pharmacies. Mass-market brand Fullness market leader in France, but even eight years after the introduction in the United States, the product continues to lose money. The case is qualitative market research data, to enable students to diagnose the problem and develop a plan of action. Includes color exhibits.
To enhance their effectiveness, color cases should be printed in color. "Hide
by Robert J. Dolan Source: HBS Premier Case Collection 37 pages. Publication Date: October 23, 1997. Prod. #: 598056-PDF-ENG
