Bell Canada Harvard Case Solution & Analysis

Furthermore, wireless operators may have the opportunity to utilize some of these new technologies in the future, thereby making them more of an opportunity than a threat. (Chu, 2007)

Bargaining Power of Suppliers  

Bargaining power of suppliers is moderate in this industry. This section would look at the nature of labor, equipment, and financial suppliers. In Canada, the degree of unionization has increased the bargaining power of suppliers in the wireless industry. Unions provide a strong voice for the labor supply and give them the power to bargain for benefits, better wages and working conditions. In Canada, equipment suppliers are numerous and this would decrease the bargaining power of supplier in this industry. There are comparatively few network supplier manufacturers in the particular industrythat are dominated by the large companies such as Nokia, Siemens,and Ericsson. (Chu, 2007)

Bargaining power of customers

Bargaining power of customers is moderate in this industry. The homogenous nature of the wireless products offerings has increased the bargaining power of customers. This is true for the customers who have not yet entered in this market. As companies do not have any special competitive advantage, there is less feasibility that companies can differentiate themselves from their competitors. (Joseph, 2006).

The consumers can switch from one company if they do not have such contract with the company. The customers can switch whentheyare unhappy with the services provided by the company.

Bell Canada Harvard Case Solution & Analysis


The rivalry in this industry is high, as there are few competitors and they are fighting for occupying the more and more market share. Three main companies that include Bell, TELUS and Rogers, despite of implementing policies by the government to increase the number of competitors in the market, these three companies are occupying the whole market share of Canadian telecommunication market. (Masse, 2015)These companies in the industry are involving in astrategic partnership that enables the firm to rapidly fill the gaps and increase the market share and profitability of the companies. (Joseph, 2006)

Examples include the partnership between Bell and Rogers communication, they have involved in WiMAX partnership, and it shows that companies are doing strategic partnership to increase their market share and profitability.  (Joseph, 2006). One of the important factors that increase the rivalry in the industry is its undifferentiated nature of basic services and airtime. Liker voice mail and caller identification. Data services can be partlydistinguished by download speeds and speed can depend on factors such as the handset, geography and environmental conditions and network congestion. (Bell Canada, 2016)

















Bell Canada. (2016). Annual reports of Bell Communicaiton Canada.

Bell Canada. (2017). Bell Canada. Retrieved from Bell Canada Website:


Joseph. (2006). A Strategic Analysis for competing in the Canadian consumer wireless Telecommunication Market .

Masse, M. (2015). THE STATE OF COMPETITION IN CANADA’S TELECOMMUNICATIONS industry 2015.............................

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