Becky Saeger, CMO, Charles Schwab & Co., Inc., Interviewed by Professor John Quelch, Video Supplement (DVD) Harvard Case Solution & Analysis

The Professor John Quelch had a dialogue with Becky Saeger, the Chief Marketing Officer of Charles Schwab and Co., Inc., with consideration to the background and accomplishment of the "Talk to Chuck" advertising campaign.

PUBLICATION DATE: August 29, 2008 PRODUCT #: 509703-VID-ENG

This is just an excerpt. This case is about SALES & MARKETING

Becky Saeger, CMO, Charles Schwab & Co., Inc., Interviewed by Professor John Quelch, Video Supplement (DVD) Case Solution Other Similar Case Solutions like

Becky Saeger, CMO, Charles Schwab & Co., Inc., Interviewed by Professor John Quelch, Video Supplement (DVD)

Share This