The factors leading to the success of the company's growth in the number three ranking in the aggressive competitive toy industry. LeapFrog has taken the strategic decision to move beyond the toy industry and to introduce educational technology and services industry. Although the use of the key features of the product and platform, this new industry requires managers to define a new business model. Senior executives face a number of problems in the implementation of new business and ensure sustainable growth. "Hide
by Lynda M. Applegate, Elizabeth Collins Source: Harvard Business School 28 pages. Publication Date: February 5, 2008. Prod. #: 808109-PDF-ENG
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