This case describes a normal situation faced by any business busy in marketing a commodity. The grain that was processed was an important source of protein in the mostly vegetarian diet of Indians and was known as toor dal.
Laxmi Protein Products Case Study Solution
With the continuing economic boom and subsequent increase in household income, it was expected that costs on more wholesome diets would rise and with it the consumption of pulses such as toor dal. Laxmi Proteins was on the brink of inaugurating a new processing plant that would double its capacity. The managing director asked the marketing directors come up with options and to review the company's marketing efforts and was concerned regarding the effectiveness of the current marketing strategy to sell additional produce.
PUBLICATION DATE: July 23, 2012 PRODUCT #: W12060-HCB-ENG
This is just an excerpt. This case is about SALES & MARKETING
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