Lyric Dinner Theater (A) Harvard Case Solution & Analysis

Looking back at FIVE years of losses, Rivka Belzer, a recently minted MBA, steps into her family owned company with their mandate to turn it around or shut it. With mixed results, she has formed several developments, in her first 6 months, but is starting to reveal a profit. Many marketing tactical, organizational, control and operational choices lie ahead as she plans for the following year and tries to handle a difficult Board of Directors in the entertainment industry that is challenging.

Lyric Dinner Theater (A) Case Study Solution

Rivka Belzer, after turning down other alternatives and receiving her MBA, has consented to a low wages and large bonus to join the dinner theater partially owned by her parents that had 5 years of losses. She instantly located low morale, nonexistent controls, hardly any customer advice, sellers clamoring to be paid for overdue invoices and the board meetings that concluded in the screaming matches. Eventhough not viewing any solution to the issues, she took steps to settle with reviewing vendors and question individual invoices, survey customers, launching promotions and in source food preparation. While the recent earnings from "Annie" were strong, she is faced with the expense of hiring an experienced General Manager, dealing with personnel problems, addressing ticket pricing and bar sales, making scheduling changes, installing a new accounting system, how much to pay the celebrities and picking the shows for the subsequent year. Had she made the correct decision to take this occupation?

PUBLICATION DATE: July 26, 2012 PRODUCT #: 813043-PDF-ENG

This is just an excerpt. This case is about INNOVATION & ENTREPRENEURSHIP

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