Problem Statement

Since the Coffee pod launch has depicted the promising results to Kraft foods, the company has planned the launch of Kraft US coffee pod in US markets.Given the market situation of US, the company is facing the deadlock in deciding to launch the Kraft Pod in Canada simultaneously, or wait for theresults from US market as well.The delay may cause the company tolose the market opportunity that may lead to lagging behind the direct competitors.

Key Facts Contributing to the Problem:

Since the Europeanmarket is different from the Canadian market, in terms of consumption pattern, market competitors, distributionplayers mad market trends, the company face the issue whether to implement the same marketing mix in Canadianmarket or not.

In addition, tough US and Canadian markets behavein a similar way and pattern, yet the competitive landscape is different for Canada as compared to US. Also, the companycannot pursue to launch the SSP pod simultaneously in both US and Canadian markets due to strict financialbudgetwith high uncertainty of loss or low adaption that can cause the high loses in return.
Kraft Food The coffee Pod launch Harvard Case Solution & Analysis

Lastly, the company may need to develop a new marketing plan and market mix of the launch ofKraft coffee pod in Canada as the customer behavior, economic condition, brandawareness is different in Canadian market as compared to other markets, along with the risk of deterioratingbrand image due to adaption of low-cost strategy in Canadian market to undercut the competitors.

Industry Analysis- SWOT

Strengths

1-      The company has strong brand image and brand awareness in the Canadian market.

2-      The Kraft food coffee captures 15% of the total market share in Canadianmarket, which is huge, and offers the company to be the strong market player.

3-      The company has strong market retail chain andgreatdistributioncenter, allowing it to integrate the supply chain from both end i.e.forward and Backward....................

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