Kirin Brewery Co. Ltd.: The Dry Beer War Harvard Case Solution & Analysis

In response to a domestic dispute at a smaller rival, Kirin Brewery, a leading brewer in Japan renewed its light beer and launched three new products, including dry beer to compete with Asahi Breweries "extremely successful Super Dry. Soon after launching Kirin dry, two other major Japanese brewers also introduced a dry beer. Kirin managers now have a strategy in 1989 beer season. "Hide
by Dominique Turpin, Christopher Lovelock, Joyce Miller Source: IMD 23 pages. Publication Date: January 1, 1992 year. Prod. #: IMD061-PDF-ENG

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