Kiai Marketing Group Harvard Case Solution & Analysis

Kiai Marketing Group is the launch of an advertising company, providing innovative marketing solutions for businesses in London, Ontario. The first venture aims to achieve higher student population by joining advertising business in laptop computers with a laptop "skin." The owner needs to be an overall strategic marketing plan for your first customer. The owner must decide what target customers, how to get to the student market, which charge clients and what to pay a group of students displaying laptop skins. "Hide
by Elizabeth M. Grasby, Eric Janssen Source: Richard Ivey School of Business Foundation 12 pages. Publication Date: November 30, 2010. Prod. # 910A25-PDF-ENG

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