Schibsted (B): Should We Start Up 20 Minutes Cologne Again Harvard Case Solution & Analysis

In December 1999, Schibsted, the largest media company in Norway, launched a free daily newspaper, 20 minutes at a time in Zurich, Switzerland, and Cologne, Germany. As of February 2000, the launch of 20 minutes in Zurich was considered a success, while the launch of Cologne has been fraught with difficulties. Schibsted has been caught in a lawsuit of two famous German publishers. Cologne publications have been closed for five weeks. On appeal, Schibsted has been granted approval to restart the distribution. Now the question was: If Schibsted run 20 minutes in Cologne again? This is an additional case on "Schibsted (A): Should we start a '20 minutes'," "Hide
by Jean-Louis Schaan, Jordan Mitchell Source: Richard Ivey School of Business Foundation 2 pages. Publication Date: November 21, 2007. Prod. #: 907M20-PDF-ENG

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Schibsted (B): Should We Start Up 20 Minutes Cologne Again

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