Keurig Harvard Case Solution & Analysis


Nick Lazaris becomes the third General Manager Keurig for three years, after one of the founders was fired and the other decided to leave the company. He inherits a company that has made several unsuccessful attempts to launch its new system of making coffee. Now, solving problems with suppliers threaten next proposed launch plan. “Hide
by Paul W. Marshall, Jeremy B. Dunn Source: HBS 22 pages. Publication Date: Mar 03, 1999. Prod. #: 899180-PDF-ENG

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