Eastman Kodak has suffered a significant decline in the market share of the film in the hands of low-priced brand-name manufacturers and private labels. The case presented proposals Kodak to launch a new brand of economics film to combat these rivals. Rewritten version of the previous case. "Hide
by Robert J. Dolan Source: Harvard Business School 6 pages. Publication Date: Mar 02, 1999. Prod. #: 599106-PDF-ENG
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