KERSIA CASE STUDY Case Solution And Analysis, HBR Case Study Solution & Analysis of Harvard Case Studies

KERSIA CASE STUDY Analysis

How can Kersia leverage digital technology to create a more sustainable business in the African market?

Undoubtedly, Kersia Ireland (MedenTech) could leverage the physical, digital and biological tech advancements in order to be capable of capturing& predicting the customers’ demands & seamlessly connecting through material sourcing and product operations in the blueprint that tends to minimize the environmental footprint. This would require Kersia Ireland to empowering as well as reskilling its employees in order to harness the new force of technology. When implementing this in a responsible manner, Kersia Ireland would create value across the chain, helping its surrounding communities to flourish and use resources responsibly. The innovation in digital technologies is becoming an enabler for closing the loop with robotic disassembly, cost-effective return processing as well as an advanced material sorting. The connected devices would feed the valuable information back to engineering and design to improve the performance and durability of the product. The cluster of technologies – robotics & augmented workforce system in combination with digital track & trace system would be used to manage the reverse’s logistics, whichwould boost the reputation of the company, drive substantial triple-bottom value & mitigate the growing risks in the supply chain. Capturing and exploiting digital opportunities in the downstream manufacturing depend on the three trends, including: flexible automation, intelligence and connectivity. Streamlining the operations of business & reducing the cost of operations would help the company to improve its business alignment and to increase the productivity of its employees.

Additionally, the leadership team at Kersia Ireland should be responsive to the competitive environment’s challenges & the organizational needs through an effective implementationof the select action strategies, reflecting the best practices of digital transformation. The manufacturers shouldbe equipped to respond and initiate a disruptive innovation with digital knowledge of threats. The company should make the digitalization strategy and put digitalization as the key and core corporate strategy. To create a more sustainable business in the African market, the digital strategy of the company should be geared towards top priorities, such as: developing more personalized relationships with customers and developing new business models. The data-driven insights could be used by the company & fed into the business strategy to enable real-time feedback & agility, relevancy and hyper-personalization. It should not lack digital experience and talent among its leadership and workforce. It should also allow the workforce to develop skills and capabilities for the near future & equip their business with an in-house knowledge in order to sustain the competitive edge and growth in this digital age.....................

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