Assessing the Chinese Palate: American Securities Capital (A) Harvard Case Solution & Analysis

U.S. equity securities (AS), a private investment company based in New York, seeks to examine and analyze the Chinese food market, assess opportunities for AS chain restaurant portfolio and identify additional restaurant related opportunities. A task of this project is the newly hired director (post-MBA, ex-adviser) office in Shanghai AS. Market research is being conducted. What are the relevant takeaways? AS as a segment of the market, and that each segment you want from the Western experience of the dining room? "Hide
by Wesley R. Hartmann, Arar Han Source: Stanford Graduate School of Business 7 pages. Publication Date: October 30, 2008. Prod. #: M317A-PDF-ENG

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