This case is a follow up to HR-29A, and also explains the actions taken by Keller Williams in response to the downturn in the residential real estate market in 2008 and 2009. The explanation of programs and initiatives created by the company to increase the number of agents, improve productivity and reduce costs across the organization. It also explains how the company relied on the initiative is not only to survive the market downturn, but to thrive, achieve success through the use of the strengths of the company, the model, the basic principles and values. "Hide
by James N. Baron, David F. Larcker, Brian Tayan Source: Stanford Graduate School of Business 14 pages. Publication Date: February 15, 2011. Prod. #: HR29B-PDF-ENG
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