This case describes several teeth bargaining approach that Bill Nicol, Kentucky Derby Hosiery Co. CEO, took the case to the ultimatum of its largest customers, as well as the result of this process. It concludes with a number of observations about the Nichol-retail supplier negotiations. "Hide
by James K. Sebenius, Ellen Knebel Source: Harvard Business School 7 pages. Publication date: April 20, 2010. Prod. #: 910044-PDF-ENG
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