NTT DoCoMo Inc.: Mobile FeliCa Harvard Case Solution & Analysis

Managers DoCoMo, the largest mobile operator in Japan phone, working on strategies for mobile FeliCa: contactless integrated circuits that are built into phones DoCoMo, enabling them to be used for quick and convenient retail payments or suburban tariffs, building entry, airline boarding passes, and other applications. DoCoMo managers must determine how best to profit from mobile FeliCa. The options are not mutually exclusive, include: increasing mobile phone subscriber acquisition and retention by offering a "sticky" differentiated new services extract monopoly rents from joint venture (with Sony, the inventor of the FeliCa), which will license the FeliCa technology to other mobile phone companies and application providers.;, ​​and profit from the electronic money (retail payments), or through a partnership with the current financial services or by providing payment services directly "Hide
by Stephen P. Bradley, Masako Egawa, Akiko Kanno, Thomas R. Eisenmann Source: Harvard Business School 20 pages. Publication Date: April 13, 2005. Prod. #: 805124-PDF-ENG

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