Jan Carlzon: CEO at SAS (B) Harvard Case Solution & Analysis

Summarizes the new trend in appearance to Carlzon alliances and acquisitions travel services. Describes the financial problems associated with the recession and the crisis in the Persian Gulf War. Designed as a class handout to highlight the long-term management commitment required to rebuild and encourage the organization of new strategic missions. Allows a more balanced assessment of leadership Carlzon and restrictions. "Hide
by Christopher A. Bartlett, Kenton W. Elderkin, Barbara Feinberg Source: Harvard Business School 3 pages. Publication Date: May 18, 1992. Prod. #: 392150-PDF-ENG

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