In this paper, the authors - both of McKinsey & Company - offer bold ideas: that organizations around the world must completely rebuild their domestic financial performance indicators for the digital age. It is time, they say, for the organization to take action real engine of wealth creation in the 21st century: knowledge, attitude, reputation and other intangible assets ", created by talented people. Companies create wealth by transforming these raw intangible assets in the institutional skills, patents, brands, software, customer base, intellectual capital and networks to increase the revenue per employee and return on invested capital. authors show how intangible assets are the real capital "in the sense that they produce real income funds, and how company can begin to change its system in accordance with the realities of modern wealth creation. The article is an excerpt from the book authors, mobilization Minds: Creating Wealth from Talent in the 21st Century Organization (McGraw-Hill, 2007).
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by Lowell L. Bryan, Claudia Joyce Source: Rotman School of Management, 5 pages. Publication Date: September 1, 2008. Prod. #: ROT075-PDF-ENG
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