Ivor Spencer: Putting a Price on Knowledge Harvard Case Solution & Analysis

Ivor Spencer, a world-class, the host and owner of the Ivor Spencer School for Butlers and personal aides, had officiated over 1,000 British royal events and personally trained and placed over 450 butlers. Spencer works at the school since 1981. With the turnover of his private company with limited liability 152 266 pounds, Spencer, aged 81, said that there was a great opportunity to sell its brand name and school curriculum and operating procedures for interested parties in the U.S. or the UK, he thought, how many I must ask my school, trade marks and 50 years of experience? "Hide
by Jordan Mitchell, M. Julia Prats Source: IESE 20 pages. Publication Date: 04 Oct 2005. Prod. #: IES178-PDF-ENG

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