ITC Limited: India First Harvard Case Solution & Analysis

The case tracks the evolution of ITC Limited (ITC) from its start as marketing subsidiary of the British American Tobacco (BAT) in the year 1910 to one of the India’s most valuable diversified organizations. Regardless of being a overwhelming market leader in the undesirable tobacco company, ITC is regarded as a responsible corporate citizen. Even more significantly, ITC which regards itself as an "Indian" company in which BAT, its ''erstwhile parent'' is a sizable and significant ''shareholder'', could be held out as an exemplar of the Indian Way – looking ahead of stockholders interest to the public aim and the national reason – expressed by Professor Peter Cappelli along with his colleagues at the Wharton.

The century long story is captured in five sections. While first section follows the early years of the company, the next four sections current the development under its four Indian chairmen of ITC. The "Haksar Era" outlines the strong nationalist circumstance in which BAT's stake in ITC was diluted, and the firm's diversification into hotels and paperboards companies. "The Sapru Era" explain the consolidation of the market leadership in the cigs along with the company's foray into agri-business. "The Deveshwar Age" traces his initiatives to strengthen the central businesses, diversify into new areas and embed a strong focus on social imperatives. The case concludes with questions on the company's goal to become the No. 1 FMCG (fast-moving consumer goods) company in the state, and the sequence challenges faced by Deveshwar.


This is just an excerpt. This case is about LEADERSHIP & MANAGING PEOPLE

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