The case scenario explains the history and conversion of DKSH, a privately-held international trading corporation headquartered in Zurich, Switzerland, that has been conducting business in Far East for over 150 years. The case scenario centers on the attempts of the CEO Joerg Wolle ever since 1999 to bring close numerous independent family-owned Swiss-based trade houses under one business roof and to change successful but sound old fashioned trading houses into a new type of company specializing in "Market Expansion Services."
This novel Market Expansion Services firm works with international "clients" (e.g. important pharmaceutical companies) to help them get access to and hasten growth in different Asian marketplaces and with "customers" (e.g., Asian vendors and retailers) to supply them with access to the goods and services from the world-wide clients. To efficiently attain this corporate alteration, Wolle worked with numerous other senior executives to produce market intelligence abilities, logistics, and integrated IT. The case centers on the increase strategy and associated challenges, mainly individuals-and direction related to bring DKSH to the following degree of profitable growth.
PUBLICATION DATE: February 13, 2012 PRODUCT #: SM204-HCB-ENG
This is just an excerpt. This case is about LEADERSHIP & MANAGING PEOPLE
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