IS BRAND IIT-IIM WANING? Case Solution
Considering that the time the very first IIT was begun in 1951 in Kharagpur and the very first IIM began in Calcutta in 1961, the IIMs and iits brand names have actually been castles of quality having actually produced some of the brightest minds that have actually formed Indian business, social and political fates and social discourse through their contributions. How does an academic brand like either IIT or IIM symbolize the brand guarantee and brand experience? With the intro of brand-new IITs (23) and IIMs (20), are the brand names IIT and IIM up for brand dilution?
This is just an excerpt. This case is about Business
Related Case Solutions & Analyses:
Tata Chemicals Ltd.: Global Acquisitions
Cornwell Performance Products
Landsbanki Islands
A Strategic Framework for Spare Parts Logistics
Creating and Managing Economic Competitiveness: The Saudi Arabia General Investment Authority
Singapore Airlines: Continuing Service Improvement
Singapore, Supplement
Integral Consulting
Incentive Strategy II: Executive Compensation and Ownership Structure
EAC Nutrition: Regional Expansion Strategy
