Set in Iran in January 1995, this case concerns the choice of the owners of family businesses have to make several strategic opportunities for future growth and diversification in a worsening of the Iranian economy. The case encourages students to go through the various stages of a comprehensive strategic analysis, from identifying key opportunities and Porter, "The Five Competitive Forces" to assess the strategic fit and strategic alliances. The case also highlights the importance of strategic fit in the face of new opportunities and limited resources. The narrowness of the window of opportunity presented creates a sense of urgency that can get students out strategic fit and reach premature decisions. "Hide
by Jeanne M. Liedtka, Amir Amiri Source: Darden School of Business 15 pages. Publication Date: February 21, 1997. Prod. #: UV0959-PDF-ENG
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