Atlas Copco, a Swedish company has the highest market share of air compressors around the world. However, his attempts to enter the U.S. markets have failed. The case describes a series of strategic maneuvers by the distribution company, which will enable it to improve its market share from 1% to 10% in ten years. The goal is to get an understanding that participation in the construction of the distribution of forces. "Hide
by V. Kasturi Rangan Source: Harvard Business School 14 pages. Publication Date: July 7, 1987. Prod. #: 588004-PDF-ENG
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