In 1993, the top management of United Technologies believe that the company's shares have been ineffective. Director of Investor Relations, General Manager and Chief Financial Officer has launched a concerted effort to change the position of the company in the minds of investment analysts. The case is seen as well in their campaign work. See also In the case, BC-0121. "Hide
by James P. Rubin, Forbes Ted Source: Darden School of Business 12 pages. Publication Date: February 21, 1997. Prod. #: UV1494-PDF-ENG
Related Case Solutions & Analyses:
Gary Rodkin at Pepsi-Cola North America (B)
Gazprom and Hermitage Capital: Shareholder Activism in Russia
The Rise and Fall of Iridium
Loblaw Companies Limited: Preparing for Wal-Mart Supercenters
Silent Killers of Strategy Implementation and Learning
LVMH: Managing the multi brand conglomerate
Back to the Roots Ventures (BTTR)
Chandpur Enterprises Limited, Steel Division
St. Louis: Inner City Economic Development, Spanish Version
Competitive Environmental Strategies: When Does It Pay to Be Green?
