The Small Business Medical Insurance Options case of the Intuit details a failed product launch experiment by Intuit, an innovative software company. The case first delves into Intuit's history and competitive place. Subsequently, the case discusses Intuit's "customer development" and product launch processes.
The company diligently studied conclusively held an extremely successful trial for a medical insurance platform, and its promising possible product opportunities. What occurred?
PUBLICATION DATE: May 06, 2013 PRODUCT #: E474-PDF-ENG
This is just an excerpt. This case is about LEADERSHIP & MANAGING PEOPLE
LEADERSHIP & MANAGING PEOPLE
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