Explores the role of intellectual property in the company's strategy. Explains the legal and strategic differences between patents, copyrights, trademarks and trade secrets and exploring several ways companies use these various remedies to gain a competitive advantage in the market. "Hide
by David B. Yoffie, Debbie Fryer 9 pages. Publication Date: May 20, 2004. Prod. #: 704493-PDF-ENG
Related Case Solutions & Analyses:
Savage Beast (A1)
House of Tata: Acquiring a Global Footprint
Palm (B): 2001
3i Group plc: May 2006
Cocoa Petes Chocolate Adventures (Abridged)
Sales Force Training at Arrow Electronics (B)
Price-Fixing Vignettes
Health Resources & Technology
Implementing Electronic Road Pricing in Singapore: Epilogue (Sequel)
Northwest Airlines and the Detroit Snowstorm (C): Class-Action Status Is Granted to Suits over Northwest Delay
