Evolution of Procter & Gamble, the consumer an effective response (ECR) involved a series of tests, the decision to distribute diapers based on product movement, a conscious effort to move to a new method of distribution in all directions, the first cut on the new system, and finally, the development of the existing set of integrated IT systems linking chain from factory to shelf. "Hide
by James L. McKenney, Theodore H. Clark Source: Harvard Business School 20 pages. Publication Date: March 31, 1995. Prod. #: 195126-PDF-ENG
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